The High Street isn’t a distant memory. It’s actually tomorrow’s memories
A woman appeared on TV the other day and had never eaten Spinach. Another had no idea what a Swede was or what to do with it. What, I wondered, had they made of Jeremy Clarkson’s Farm? Then I thought – why would they watch it? Then I wondered what they thought when they went […]
Another stupid moment potentially costing many, many jobs.
It would not be a wild exaggeration to say that 20-20 Public Relations knows a thing or two about the marketing of the horseracing industry. We started life back in 1992 as The Market Racing Agency, not a catchy name – but then it did exactly what it said on the tin. Since then, we […]
I MADE IT FOR YOU, MUM
Boris might not have set us free – but at least this Mothering Sunday (14th March) you’ll be able to see Mum for a stroll outside one-on-one or, if you’re in her Bubble, treat her to a special restaurant-quality meal, you’ve (almost) cooked yourself. Fast-growing pub group, Oakman Inns, has recently launched their exciting new […]
THE BIOMETRIC ID CARD – IT WILL COME.
Most primates are very wary of the new. It needs a good sniff; to be studied from afar, to be given a hard prod with a long stick. After a while – when it hasn’t bitten back – you can ignore it. In the UK, the ordinary person has now reached that moment on the […]
Corporate Social Responsibility
“How selfish so ever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it.” Adam Smith, The Theory of Moral Sentiment, 1759. COMMUNITY ENGAGEMENT PROGRAMMES A […]
The Future: Part 1
Back at the beginning of April, I wrote a piece for one of our clients in the hospitality industry, outlining what we believed was the probable commercial and consumer path we might be travelling over the next few months. Almost two months later, and my general thinking and the logic behind it, still seems reasonably […]
The Mongol Rally 2019 – Grandad’s motor takes a trip
The Mongol Rally is arguably the most irresponsible activity anyone can undertake in a world rightly concerned with Health, Safety and Common Sense. Paah! We disagree, which is why we are delighted to be able to help Daniel and Adriaan in their quest to raise over £10k for SSAFA and COOL EARTH. Please take a […]
The Algorithm isn’t a moral code.
I have created an astonishing algorithm, which provides huge insights into the minds of almost any target audience. It is based on three core principles,
The Government is starving the fatted calf into extinction
Byrons, Jamie’s Italian, Barbecoa, Handmade Burger Co, Viva Brazil, Square Pie, hundreds of pubs, restaurant groups, cafes and bars are all in financial trouble, as a leading law firm suggests that insolvencies in the hospitality industry are increasing at an alarming rate. “Pressure on the restaurant sector is now hitting even the biggest names on […]