Another stupid moment potentially costing many, many jobs.

It would not be a wild exaggeration to say that 20-20 Public Relations knows a thing or two about the marketing of the horseracing industry. We started life back in 1992 as The Market Racing Agency, not a catchy name – but then it did exactly what it said on the tin. Since then, we […]


Most primates are very wary of the new. It needs a good sniff; to be studied from afar, to be given a hard prod with a long stick. After a while – when it hasn’t bitten back – you can ignore it. In the UK, the ordinary person has now reached that moment on the […]

Corporate Social Responsibility

“How selfish so ever man may be supposed, there are evidently some principles in his nature, which interest him in the fortune of others, and render their happiness necessary to him, though he derives nothing from it, except the pleasure of seeing it.” Adam Smith, The Theory of Moral Sentiment, 1759. COMMUNITY ENGAGEMENT PROGRAMMES A […]

The Future: Part 1

Back at the beginning of April, I wrote a piece for one of our clients in the hospitality industry, outlining what we believed was the probable commercial and consumer path we might be travelling over the next few months. Almost two months later, and my general thinking and the logic behind it, still seems reasonably […]

The Mongol Rally 2019 – Grandad’s motor takes a trip

The Mongol Rally is arguably the most irresponsible activity anyone can undertake in a world rightly concerned with Health, Safety and Common Sense. Paah! We disagree, which is why we are delighted to be able to help Daniel and Adriaan in their quest to raise over £10k for SSAFA and COOL EARTH. Please take a […]

The Algorithm isn’t a moral code.

I have created an astonishing algorithm, which provides huge insights into the minds of almost any target audience. It is based on three core principles,

“A single death is a tragedy; a million deaths is a statistic.”

Based on Uncle Joe’s always instinctive insight, US Schools have got some way to go to get up there – but according to many concerned organisations, the USA will achieve a million shooting deaths by 2025. This is just one of the many facts that the latest shooting at Parkland School in Florida, has prompted in […]

Janus Corbyn

Just a year ago, Jezza had words with the CBI. His message was “We can do Business together.” “Crikey” went the CBI. “Who’d have thought? I think we should believe him.” This week he spoke to Engineering Employers’ Federation and he promised to take on the City and “the power of finance” as Labour “rebalance” the […]

It’s sport Jim, but not as we know it.

“….and welcome back to the Jimandbang arena, where the action has not stopped. The two teams are now exhausted, but still determined and whilst it may look like a huge muddle, it’s really not that complicated. Betty, you competed at the highest level at this sport, albeit you never actually won an Olympic medal, can […]

The Government is starving the fatted calf into extinction

Byrons, Jamie’s Italian, Barbecoa, Handmade Burger Co, Viva Brazil, Square Pie, hundreds of pubs, restaurant groups, cafes and bars are all in financial trouble, as a leading law firm suggests that insolvencies in the hospitality industry are increasing at an alarming rate. “Pressure on the restaurant sector is now hitting even the biggest names on […]

Marks & Spencer

I have – without wishing to sound at all portentous – seen the future. Or at any rate the first of the many, many Christmas TV ad “specials”, this one from Marks & Spencer. All of them will have bags of CGI, tons of hugs for anthropomorphised characters, politically correct affection levels between humans and […]

Trust Edelman – no surprise!

About this time of year, just as my heart fills with the smell of strawberries and mown grass, and the sounds of TMS and murmuring insects, I lower the joy gauge by rereading Edelman’s Trust Barometer for the year. Edelman is, of course, the world’s largest independently owned public relations firm and every year they […]