By belinda on 12/10/2009 12:47

 

We are delighted to announce that growing optical health and beauty company, Butterflies Healthcare, has appointed 20-20. As well as supporting the opening of their new shop and their existing brands including Viteyes, Careway contact lens solution,Can-C eyedrops, Sutton Swimwear Prescription Swimming Goggles and their natural 'Eye Care Cosmetics' range, we will be launching their new natural 'extreme tolerance' range of French skincare and make up, NATorigin.

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By belinda on 07/07/2009 07:40

“Be in it for the long haul:  The key point to remember about PR is that it is a long term investment financially and in time – do not expect any PR professional worth their salt to deliver one press release, and leave it at that.  To continually promote your brand, and the initiatives and activities involved in its calendar, the PR effort must be ongoing for maximum impact and credibility with the media and your customers and stakeholders.  If chosen and planned well, a successful strategic PR campaign...

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