our news & views

Author: belinda Created: 07/07/2009 07:39
news and views from the 2020pr team

One of Britain’s fastest growing independent hospitality companies, Oakman Inns & Restaurants, has appointed us to handle the launch of their new Hotel, Bar and Restaurant in nearby Witney.

Oakman acquired The Marlborough Hotel, a well known landmark site in Witney’s historic High Street  in mid 2010, and it will revert to its original 17th century name, the Blue Boar, when it reopens at the end of November following an extensive renovation and restoration programme.

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Just returned from a brilliant day at The Cycle Show at the NEC where we presented the UK's first wireless muscle stimulator, the COMPEX Wireless to double world champion age group triathlete, Mary Hardwick.

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The Vet's Kitchen Health Scan Roadshow made a good start yesterday at the Surrey County Show in Guildford on Monday. The stand was really busy - a huge amount of samples were handed out and Joe's free health scans went down well with the canine visitors. Got soaked in the afternoon's heavy downpour!

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As part of our strategy to raise the profile of Vet's Kitchen among dog owners this summer, we suggested to our client, Joe Inglis, that he set up a new free online toolkit specifically to help local communities and charities run their own Fun Dog Shows.

This strategy is being supported by a full social media campaign in support of the project. It will be interesting to see just how many shows we get. Visit www.runafundogshow.co.uk  which has just gone live!

 

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Just finished booking space at ten top county shows and putting final details together for part 1 of Vet's Kitchen's summer PR campaign - the Vet's Kitchen Health Scan Roadshow, starting with the Surrey County Show in May.

The purpose of the Roadhow is to introduce as many dog owners as possible to the Vet's Kitchen brand. Joe and his team will offer free ultra sound scans to visiting dogs, canine health advice plus goody bags with samples and discount vouchers.

Joe's taken our advice and is ordering a wonderful new purpose-built trailer which will include a special Health Scan booth at one end and a TV.

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To run one marathon a year, (or even once in a lifetime), puts enormous pressure on the body. So when DJO Global, the leading medical device company, heard about Marie-Louise’s extraordinary record-breaking attempt to run seven marathons in seven continents in seven days, they pulled out all the stops to support her ambition.

They provided her with their COMPEX electro-stimulation portable system, which would keep her leg muscles relaxed after each run. Following a fitting and initial training in using the ‘Compex’ at John Bell & Croydon in London, Heiko Van Vliet, Compex’s International Electrotherapy Specialist, flew from Switzerland to pass on his specialist expertise to Marie-Louise on how muscle stimulation would improve her chances of success.  “To succeed in her gruelling challenge”, he said, “she must ensure that her legs recover as much as possible between each marathon while she is flying and prevent her muscles from ‘ceasing up’."

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We're all pet lovers here at 20-20 so we're thrilled that Joe Inglis has appointed us to launch his new Vet'sKitchen veterinary range of natural pet food and Active Sauce supplements. The dog and cat food is made with natural human grade, British sourced ingredients (apart from the rice) and it's certainly passed our dogs' taste test.

Joe said: “I chose 20-20 because of their exceptional work with David Wilkie's Health Perception brand and their understanding of the consumer health and pet markets. I am looking forward to working with them on our exciting launch strategies."

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Triple success for our client, NATorigin, at last night's Pure Beauty Awards held in the Great Hall, Merchant's Taylors in London last night! Competing against the best in the business, the new natural brand from France won 'Best New Eye Product' for their 100% natural Pencil Eye Liner, 'Silver' for 'Best Natural Launch' while their Mascara was 'Highly Commended' in 'Best Mascara Launch'.

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Inkerman of London (www.inkerman.co.uk) THE best when it comes to exclusive, British-made personalised gifts, trophies and awards have designed an exclusive collection of beautiful Africa-inspired crystal fruit bowls and vases plus stunning photo frames and alms dishes to mark the 20th anniversary of TUSK (www.tusk.org), in time for Christmas with 25% of all sales being donated to the charity.

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